If you have a product that you want to sell like hotcakes, you have to consider placing it on Amazon. It should not come as a surprise that Amazon is one of the biggest retail websites on the planet and having your product featured on the first pages of the site would mean that you will enjoy a much higher revenue than not getting featured at all.
That being said, how can you rank higher when someone uses the site’s search engine? Well, you have to understand that it uses its own algorithm, the Amazon A9. It actually bases its decision on a number of factors which I will explain in this article. Here are some factors that you should pay attention to on your path to becoming an SEO expert on Amazon.
One of the most important factors businesses should look at when attempting to improve their Amazon page rankings would be the Sales Rank.
Basically, this is a metric that tells you if a certain product sells better in comparison with the others in the same category or subcategory.
There is no direct way to influence this other than the product itself. It has to be compelling and enticing enough to buy and when a lot of people do purchase it, the sales rank will increase too.
When a product has a lot of reviews, then Amazon looks at it and will give you a higher rank based on two things: the quality and the number of reviews that your product gets.
The reason why Amazon deems it as an important ranking factor is due to the fact that many reviews would mean that people can make an informed decision, based on what others who have purchased said product have to say about it.
If you click on a particular product and scroll further down the page, you will find that there is a little Q&A box that helps answer some of the most common questions people ask about said item.
Most questions are answered by the people who have purchased the product, but you, as the seller, can also take part in it as well. The more informative the Q&A section of your product page is, the better your rankings will be.
Complete and Informative Descriptions
There are so many products on Amazon that have incomplete listings and information. This tends to be products that are shady and that people should stay away from.
If you want your item to rank higher, then you have provide customers with complete information about the product. Highlight its features, its benefits, and why people should buy it.
The lengthier and more informative your product descriptions are, the better the results will be.
If you sell products and also give customers great aftersales support like a no-questions-asked refund scheme or providing a great delivery service, then your customer satisfaction rating will increase, improving your product rating and increasing your page ranking.